“Packaging can be theater, it can create a story.”
Is packaging dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their efforts to the web because of its cost effectiveness, exposure potential and convenience, packaging still maintains its stance as a powerful and necessary component of a Brand. Here are some reasons why it’s not dead:
It’s tangible, it’s a physical thing that can stay in a house or office for months or even years.
There’s credibility behind it, it’s legit. There’s no fear of spam or viruses when you look at it. Which in return solidifies your brand and its identity. Packaging allows for more consistency in terms of fonts, colors and brand recognition.
Websites and digital pieces are more often skimmed over in as little as 15 seconds, whereas printed pieces, like packaging, are more engaging and allow for the consumer to spend more time learning and becoming more familiar with the Brand.
So the answer is NO, packaging is not dead!