As the Global Creative Director for Gerber, I’m responsible for the look and feel of the Gerber brand, and maintaining a consistent visual brand presence in all internal and outward facing touchpoints including photography, catalogs, trade show, packaging, print and digital advertisements, social graphics, website, and sales materials. As well as, telling compelling stories through Gerber’s brand/product photography and video. Leading a team of 6+ creatives, we’ve positioned the Brand as the leader in the Outdoor and Tactical Industry – Gerber is Unstoppable.