PowerICE came knocking on my door with a laundry list of projects that they needed help with. Everything from a logo design to redesigning all of their packaging. The new Brand needed to look like a high end product that appealed to all athletes, ages and genders. With competitors such as Gatorade and Powerade, PowerICE needed to stand out from the competition. I came up with a solution that is timeless, clean and powerful.
Branding + Packaging