Retail & Events

A big part of building a Brand and selling products is the environment in which the consumer can engage with – the Human-Designed Environment. Over the years I’ve had a blast designing everything from Tradeshows and Events, to Retail floors. From launching SmartWool’s first retail shop in Beaver Creek, CO to Gerber’s Guinness World Records attempt inside the SHOT Show booth in Las Vegas, NV. It’s all about disrupting the space and providing an experience.